The Power of Patience: Why Holding Firm on Your Listing Price Pays Off Year-Round
Let’s face it—selling your home can feel like a rollercoaster ride. You list your property, the excitement builds, and then… crickets. Maybe a few showings, a couple of lowball offers, and suddenly, that little voice creeps in: Should I drop the price?
Before you make any hasty moves, let’s talk about the real value of patience and why standing your ground on your listing price—no matter the season—can be the smartest move you make.
Patience Isn’t Just a Virtue—It’s a Strategy
Think of your home as a rare piece of art. Would you slash the price just because the first few visitors didn’t bite? Of course not! The right buyer may simply need more time to find you. Real estate markets ebb and flow, and sometimes it takes a little waiting for the perfect match to appear.
The Data Doesn’t Lie
Across North America, market data consistently shows that homes priced accurately—based on comparable sales and market trends—sell for more money than those that are repeatedly reduced. Price drops can signal desperation, inviting bargain hunters and reducing your negotiating power.
- Confidence attracts confidence: Buyers respect sellers who know the value of their property and aren’t quick to fold under pressure.
- First impressions matter: A well-priced home makes a strong statement. Frequent reductions can raise red flags.
- Seasonal myths debunked: While spring and summer are traditionally busier, serious buyers are always looking. The right price and presentation will attract attention, even in the so-called “slow” months.
Stories from the Field
Take Sarah and Mike, who listed their family home in November—a time many believe is “off-season.” They received a few offers below asking, but held firm, trusting the data and their agent’s advice. By January, a relocation buyer swooped in, paying full price. Their patience paid off—literally.
How to Hold Firm (and Stay Sane)
- Lean on your agent: A great agent will arm you with market data, recent comparable sales, and honest feedback, so you can make informed decisions.
- Focus on presentation: Keep your home show-ready and consider small improvements to stand out from the competition.
- Stay the course: Remember, it only takes one buyer. Trust the process and the numbers.
Bottom Line: Confidence in the Data
In real estate, patience isn’t just about waiting—it’s about believing in your home’s value and the market’s ability to deliver the right buyer. So, whether it’s the heat of July or the chill of December, trust the data, hold your price, and let patience work its magic. Your future self (and your bank account) will thank you.
Engel & Völkers local real estate experts are engaged in over 1,000 locations worldwide. Contact me to connect you with an advisor precisely where you want to be.
Chad Behnken
Luxury Real Estate Advisor
Licensed in CO and GA
Engel & Völkers Pikes Peak
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