Engel & Völkers Opens First Locations in South Dakota
The global luxury real estate brand announces its expansion into South Dakota’s Black Hills with shops located in Rapid City and SpearfishEngel & Völkers announced today its newest shop locations in the Black Hills of South Dakota, marking the global luxury real estate brand’s entrance in the state. VIP Properties is now doing business as Engel & Völkers Rapid City and Engel & Völkers Spearfish and will continue under the leadership of license partner Lori Barnett, owner of VIP Properties for nearly a decade. Barnett has successfully built a team of more than 30 real estate professionals, all now operating under the Engel & Völkers brand. Collectively, they serve home buyers and sellers in the greater Black Hills area, including the markets of Rapid City, Spearfish, Deadwood, Lead, Hill City, Custer, Box Elder, Summerset, Piedmont, Sturgis, Hermosa, Belle Fourche and Whitewood.“In establishing Engel & Völkers’ presence across the Great Plains, Rapid City is the natural next step in our expansion,” said Anthony Hitt, president and CEO, Engel & Völkers Americas. “Rapid City is the second largest city in South Dakota and the gateway to the Black Hills, and Spearfish is a classic mountain town offering year-round recreation. As a long-time real estate leader in the region, Lori is the ideal partner to introduce Engel & Völkers to the market.”A secluded mountain range in western South Dakota, the Black Hills are home to Mt. Rushmore, Crazy Horse, Badlands National Park and Sturgis Motorcycle Rally, the world’s largest motorcycle rally held every August. In addition to drawing a significant vacationer and tourist population charmed by its numerous national and state parks, Rapid City is a military hub serving the Ellsworth Air Force Base. Buyers here are attracted to the myriad of opportunities for mountain recreation, South Dakota’s lack of state income taxes, and the range of housing options, from large acreage farms and ranches to luxury mountain homes. “Engel & Völkers’ mission and values align closely with our own,” said Barnett. “As our market grows, consumers are seeking an established real estate brand with proven reach and recognizable marketing. Engel & Völkers’ consistent, respected global branding and advisor tools will elevate our business. I have no doubt that as part of the brand, we will lead the Black Hills market with a luxury approach to service across all price points.”For more information, visit blackhills.evrealestate.com.The post Engel & Völkers Opens First Locations in South Dakota appeared first on Engel & Völkers.
Engel & Völkers Unveils Refined Global Branding
Looking toward the future, the global luxury real estate brand reveals an updated look and feelAnnounced live during EVX, Engel & Völkers Americas’ annual conference, the brand has unveiled the next evolution of its global visual identity. This includes a refined and elevated logo, marketing materials, and complementary network assets, including proprietary fonts, framing elements, and aesthetic patterns. “I am very proud of this milestone,” said Christian Völkers, company founder and chairman of the advisory board of Engel & Völkers. “The refined branding reflects the evolutionary development of our company, which has grown successfully around the globe without losing sight of its iconic identity and core values. The new brand aesthetic combines both heritage and modernity. Legacy and innovation. These elements will continue to drive the brand forward, showcasing who we’ve always been, now at an even higher level.”The most notable refinements to Engel & Völkers’ branding include subtle updates to the brand’s logo, both its text and the iconic visual of the facade of “414 Elbchaussee” in Hamburg, Germany, as well as a new custom typography and an expanded color palette. These exclusive elements will be reflected across the brand’s marketing assets, including property signs, exposés, print advertisements, direct mail postcards, business cards, physical shop locations, and its websites. The brand refinement launch comes after two years of intensive development in partnership with renowned international design agent Saffron and typeface design studio Dalton Maag, along with input from license partners, advisors, consumer focus groups, and country leaders throughout its global network. As the real estate industry is constantly evolving in response to growing customer demands, market fluctuations, and advancing digitalization, Engel & Völkers put a clear digital-first approach to the new design components. “Our culture and the high-quality standards of our real estate agents are rooted in our brand heritage and core values – always striving to provide our clients with the finest possible service. Our new branding reflects the new zeitgeist, all while ensuring that the brand functions as a strong recognition factor for all stakeholders,” says Sven Odia, Global CEO of Engel & Völkers.“This brand refinement does not change who we are but enables us to be more of who we are,” said Anthony Hitt, president and CEO, Engel & Völkers Americas. “As we continually strive to elevate our positioning as a leader in luxury real estate, this is simply an evolution of the Engel & Völkers brand, built on the pillars of competence, exclusivity, and passion, with an eye towards our future growth and development.”Engel & Völkers network members have the ability to incorporate and adapt new assets in a phased approach to align with their business needs. “The Engel & Völkers brand is more than just a logo,” added Katelyn Castellano, senior vice president of marketing, Engel & Völkers Americas. “With this refinement, we’ve been able to retain our brand identity and celebrate our heritage while further carving out our competitive edge in the market and enabling our network to continue marketing themselves and their listings with the utmost distinction.”For more information, visit http://refined.evamericas.com/.The post Engel & Völkers Unveils Refined Global Branding appeared first on Engel & Völkers.
Women’s History Month 2023: Breaking the Mold
Since 1987, March has commemorated Women’s History Month in the United States. Each year, these thirty-one days are dedicated to the recognition of women’s pivotal role throughout history and their contributions in making the country, and world, a better and safer place. The eighth of March, specifically, marks International Women’s Day. Though March has been designated as Women’s History Month for the last thirty-five years, the history of International Women’s Day reaches back as far as 1910. Be it the day or the month, both call attention to the actions and sacrifices—big and small; daily and taking place over many months, years, and decades—that women make while building a more equitable future.Engel & Völkers is proud to support and recognize women taking charge and who are creatively and compassionately molding a better tomorrow, today. And with more than half of our real estate shops being female-owned and operated, we are proud to be a community of real estate professionals that centers collaboration over competition. In honor of International Women’s Day and Women’s History Month, we are handing the mic over to a few of our network members whose courage to break molds, stereotypes, and traditions has caught the attention of the real estate industry and beyond. Donna Harding | Engel & Völkers Nova Scotia Halifaxif you don’t stand for something, you’ll fall for everything.Q: “Showing up” has become a very popular phrase—what does it mean to you and what is the best way to do it? DH: “Showing up” means being there, fully and with intent. Regardless of the situation, you do the work, make yourself present, pitch in, and act as a team player. Whether it is physical, emotional, or mental work, you put your best foot forward and give it your all. Q: Please finish the following sentence, “The key to carving your own path is _____________ because _____________.” DH: The key to carving your own path is following what you believe in and stand for because if you don’t stand for something, you’ll fall for everything.Q: Who is someone that doesn’t get the recognition they deserve? And why? DH: Viola Desmond is a name that not everyone knows. Born in Halifax and spending most of her life in Nova Scotia, Desmond was a civil rights activist whose challenge of racial discrimination inspired many. Most famously, she refused to leave the segregated Whites-only section of the Roseland Theatre in New Glasgow, Nova Scotia in 1946. It wasn’t until 2016, many years after her passing in 1965, that she was granted a pardon for her “crime.”Desmond became the first Canadian woman to be featured by herself on the face of a banknote, specifically the $10 note released in November 2018. The same year, she was named a National Historic Person by the Canadian government as well. Her courage and passion paved the way for a brighter future and will certainly inspire many more for years to come. Nikki Beauchamp | Engel & Völkers New York CityReal estate for me is career 2.0; it was not my intended path, but once I decided upon it, there was deliberate thought put into my business plan and how it would inevitably evolve over time.Q: What is one thing that you would like to know more about?NB: I always love learning more about how and why people start in real estate and what elevates their businesses to the next level. Real estate for me is career 2.0; it was not my intended path, but once I decided upon it, there was deliberate thought put into my business plan and how it would inevitably evolve over time.I was fortunate to have had the opportunity to join Engel & Völkers New York City as one of its very first advisors. The brand’s core values and those of my personal practices aligned, and it seemed like a perfect fit for my existing clients and a great place where I could envision the later stages of my career. There was something really powerful about a brand that was new in my market and boasted a long-established history abroad. In joining, I not only gained expert colleagues around the world but also made friends who have become a part of my world for nearly a decade now. I saw the opportunity to serve my clients, many of whom are truly global citizens with residences across various continents in a more efficient and cohesive manner. In fact, many of my clients joke their new favorite part of their travels has become how many of our shops they can spot when they are traveling. Q: If someone asked you to describe your career in three words, what would they be? Why? NB: Contribution. I believe in giving back—in life and in business. I have given countless hours to new talent in the industry through volunteer leadership, chairing committees, and teaching non-credit and credit courses. Doing this also keeps my perspective open beyond my experiences after several decades as an advisor. Discretion. Keeping confidences. In this modern age, it can feel like every aspect of one’s life and career can be fodder. Expertise. I have always prided myself in continually being able to communicate and demonstrate my expertise to my colleagues and my clients. I think these three words weave into how I live my life. Q: What advice would you give to another woman entering real estate?NB: Think about the path that you want to take in the industry, and find mentors who have followed similar journeys. I really recommend having a board of advisors that you can trust and call upon for advice and guidance. Comparison, especially in today’s digital age, can be the thief of not only joy but progress. It is important to have a long-range plan.Melissa Temple | Engel & Völkers AspenNothing beats the wisdom and expertise that come from delivering exactly as promised, time and time again. Q: What does iconic mean to you? Who is someone that embodies that?MT: A venerable symbol. Nothing beats the wisdom and expertise that come from delivering exactly as promised, time and time again. The Queen and The Beatles come to mind. Experts in their respective fields, with the elegance and grace that sets the one-hit wonders and legends apart. Q: What is something that anyone can do every day to increase their potential? MT: Exercise, listen, and get a good night’s sleep. You would be amazed at how this seemingly simple routine—ensuring you’re refreshed, recharged, and ready to ask the right questions—can make the world of a difference. You won’t recognize your day. And days add up. Q: Please finish the following sentence, “The future is bright because _____________.”MT: The future is bright because women are making their voices heard more and more. From everyone at Engel & Völkers, we hope that this interview, by no means a comprehensive view of the thousands of women working under our brand, adds to your celebration and reflection during Women’s History Month and International Women’s Day. The post Women’s History Month 2023: Breaking the Mold appeared first on Engel & Völkers.
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